CSQ

Transformation

Making your skills your most valuable tools

Construction Skills Queensland tasked Brother & Co to create a campaign speaking directly to QLD tradies and their employers. A simple insight drove the campaign – investing in skills development is the number one way for tradies to remain relevant and for the QLD industry to stay healthy and competitive. 

Put simply the most important tool for a tradie is their skills. The most vital asset for business is skilled employees. 

To promote this message and ensure down-to-earth relatable communications were created and cast actual tradies as hero talent. 

Deliverables

  • Campaign and communication strategy
  • Creative concept
  • Production management
  • Digital / outdoor / social media videos / press
An out of home bus stop ad part of the CSQ advertising campaign. It features a tradie tapping his hard hat with a pencil. The copy reads "Invest in your skills and stay in demand
A billboard ad part of the CSQ advertising campaign. It features a tradie tapping her hard hat with a pencil. The copy reads "Invest in your skills and stay in demand
A landing page on a tablet part of the CSQ advertising campaign. It features a tradie tapping his hard hat with a pencil. The copy reads "update your skills. Invest with subsidised training."
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In the spirit of reconciliation the Brother team acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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