CQU School Leaver

Transformation

Going native in social to attract school leavers.

Brother argued that a normal approach to campaign creation would not be effective in reaching school leavers – an audience that is notoriously hard to reach. 

We believed a bespoke campaign that truly spoke to them in ways and places they preferred was crucial to the campaign’s success. 

Our solution was to work with school leaver-aged students to author and refine our message and language. Using popular content creator apps like VN allowed us to create content that felt more native to platforms like TikTok and Instagram – all without losing vital CQU brand codes.

Deliverables

  • Concept creation 
  • Stakeholder management to fine tune the message based on school leaver audience research 
  • Photography & filming
  • Content style research  
  • Content creation using content creator apps.
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In the spirit of reconciliation the Brother team acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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