Conrad Maldives F&B Brands
Transformation
Elevating F&B brands for the Conrad Hilton group
Brother and Co was approached by the Conrad Hilton team in Singapore to assist with refreshing the brand positioning and identities of all onsite F&B products on the much-revered Conrad Maldives Rangali Island.
Brother has deep experience in working across regions and with multiple stakeholders and we jumped at the opportunity – first presenting our credentials to the brand team and subsequently the owners group at Blackstone.
Once greenlit, we kicked off the project by proposing a process that allowed us to understand the desires of the brand team in Singapore as well as the local team based in the Maldives.
Through a series of nimble listening sessions and subsequent workshops, we were able to quickly understand the issues, vision and ultimately opportunities for each of the F&B products – from the GM and chef on site to the brand and global F&B team.
By investing in desk research that captures global examples of restaurant branding, food and guest experience design and styling, we helped the teams see what’s possible.
And by conducting mini peer and competitor reviews of similar F&B product types on neighbouring islands and resorts we could identify spaces to avoid, discover new ones or find ways to reclaim lost ground for some of the more established restaurants.
For each F&B brand, we workshopped and developed
- Key food product and guest experience summary
- A clear, compelling and easy-to-translate positioning
- A brand identity kit that captured key codes and elements
- Examples of food styling and photography
- An array of application examples
- Simple style and application guides
These kits allowed the team on the ground to effectively administer the brands and efficiently roll them out thousands of kilometres away.
To date, Brother has developed 5 of the 11 F&B brand refreshes.
Deliverables
- Brand positioning
- Category review – light
- Reference and mood board building
- Brand identity development
- Logo suite and style guide
Sunset Grill
The Sunset Grill is known for doing three things impeccably: seafood, steak, and Maldivian sunsets over the water. Set on stilts above a lagoon, this al fresco restaurant showcases fresh seafood and meats prepared alongside a carefully crafted wine list. Spot the occasional reef shark or schools of fish passing beneath as you dine above patches of coral.
Ithaa
Resting six metres beneath the surface of pristine Maldivian waters, its extraordinary combination of otherworldly beauty and degustation excellence makes it one of the most treasured bucket-list dining destinations.
VILU
A winding track through an old palm grove leads you to a breathtaking space with multiple dining and social zones overlooking a perfectly blue bay.
Bringing a touch of Italy to the Maldives, The ideal place to enjoy fine food, drinks, and company.
Koko Japanese Grill
Overlooking the ocean & framed by the Maldivian sky, Koko is an open-air teppan grill and sashimi restaurant with a long-bar design.
As you settle into your seat, you’ll notice the water’s edge perfectly meets your eyeline. A subtle hint at the dedication to detail.
Mandhoo
Guided by a passion for growing and sourcing high-quality produce, seafood, and meat, Mandhoo combines ethically sourced ingredients with inventive techniques.
A breezy and breathtaking on-the-reef location with intimate seating creates the ideal setting from which to depart on your culinary exploration
or simply indulge in a long lunch while watching the manta rays swim below.
