Caxton Community Legal Centre

Transformation

Caxton Legal Centre has been a Brisbane insitution for free legal support and advice for over 40 years. The original brand had a stark look and feel which did not connect with the ethos of supporting the local community.

Law can be a dry and serious topic to discuss, with Caxton’s focus on making law less intimidating and supporting people in need. It was clear that an injection of humanity, warmth and connection was needed in the new brand.

To this end, a warm colour palette, bold but friendly typography, playful image framing and a set of welcoming textured brand graphics were introduced to the brand. The combination of these elements creates a set of tools through which the Caxton team can warmly communicate and support the community with their legal needs.

Deliverables

  • Brand strategy 
  • Brand positioning and storytelling 
  • Creative and design concept 
  • Brand identity 
  • Illustration 
  • Brand identity roll out 
  • Style guide 
  • Photography brief
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