The Heat

Transformation

“The Heat” have worked hard to build a broad fanbase for this Brisbane’s Big Bash franchise.

Every year fans expect big hits, family entertainment and value from their ticket that few other sporting codes can deliver.

For the 2019 season The Heat was seeking a refreshed war-cry to fuel their charge.

Brother was approached to undertake desk and focus group research, develop alternative options to sit alongside those of the marketing and on field teams and importantly present findings to players and management alike.

“Bring the Heat” was the cry that won the hearts and minds for the year even though the team fell short of the semi’s.

Deliverables

  • Desk research
  • Focus group coordination and moderation
  • Creative concepts – war cry
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In the spirit of reconciliation the Brother team acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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